Prepare for a full day of discussion from some of the Nigeria’s best and brightest.
To equip participants with a thorough understanding of Financial Markets and Products and the acquisition of skills for developing and marketing these products
Officers and Middle-level Managers of Banks and Discount Houses, Finance Houses, Mortgage Banks, Insurance Companies and other Money Market Dealers.
16-17, February 2017.
Moneymart Centre, Plot 1398B, Tiamiyu Savage St., Victoria Island, Lagos
Overview of the Financial Environment
Structure of the Financial System
Understanding the Financial Markets
Regulators and Regulatory Environment
Understanding the Marketing Mix
Creating the right Marketing Mix
Setting the right Price
Selling on Value
Fitting PR into the Mix
The Customer Imperative
Customer and Competitor Analysis
Obtaining and Sustaining Competitive Advantage
Market Segmentation and Selection
Pricing for Value
Promoting Product and Service Value
Delivering Product and Service Value