Marketing of Financial Services

15-16, February 2018, Lagos

 Register

Strap yourself in for ideas

Prepare for a full day of discussion from some of the Nigeria’s best and brightest.

  • Details

    PROGRAMME OBJECTIVE
    To equip participants with a thorough understanding of Financial Markets and Products and the acquisition of skills for developing and marketing these products

    FOR WHOM
    Officers and Middle-level Managers of Banks and Discount Houses, Finance Houses, Mortgage Banks, Insurance Companies and other Money Market Dealers.

    DATE
    15-16, February 2018.

    VENUE
    Moneymart Centre, Plot 1398B, Tiamiyu Savage St., Victoria Island, Lagos

    COST
    N145,500.00

  • Outline

    Overview of the Financial Environment
    Structure of the Financial System
    Understanding the Financial Markets
    Regulators and Regulatory Environment

    Understanding Marketing
    Defining Marketing
    Understanding the Marketing Mix
    Creating the right Marketing Mix
    Setting the right Price
    Selling on Value
    Fitting PR into the Mix

    Marketing
    The Customer Imperative
    Customer and Competitor Analysis
    Obtaining and Sustaining Competitive Advantage
    Market Segmentation and Selection
    Pricing for Value
    Promoting Product and Service Value
    Delivering Product and Service Value

    Financial Products
    Domestic Money Market Products
    Foreign Exchange Products
    Credit Products
    Capital Market Products
    Correspondent Banking Products
    Miscellaneous Products

    Developing New Products
    Identifying Competitive Areas
    Market Research
    Test Marketing Technique
    Market Segmentation/Positioning
    Product Development Team
    Advertising Development
    Pricing

    Sale Relationship Building
    Delivering Service
    Tackling/Resolving Complaints
    Keeping in Touch
    Testing the Strength of Relationships
    Nurturing Loyalty
    Increasing Customer Base

  • Trainers

Join us for a day of
ideas & discussion.

ALL INCLUSIVE PACKAGE
FMDA STUDY ACCESS
Admit One

Per Person

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N145,500.00